The highly anticipated 2024 Local Fashion Police finale is nearing, and Proudly South African (Proudly SA ) will soon announce the top winners of the competition.
The Local Fashion Police competition was launched four years ago, and it is a celebration of South African design excellence and creativity. The campaign goes beyond glitz and glamour, focusing on everyday wear, leisure, and work attire.
Early in November, the top 10 finalists were announced from the 40 contenders who were selected among hundreds of entries showcasing their creativity and pride of wearing locally crafted garments. Only four of them will walk away with prizes on 28 November.
Proudly SA Chief Marketing Officer, Happy MaKhumalo Ngidi said anyone who supports the Buy Local campaign and wears locally made clothing could enter the competition and stand a chance to win big.
She added that the campaign’s core goal is to encourage a mindset that prioritises local garments over cheaper imports, showcasing the wide range of South African options that cater to all budgets.
“Only four contenders will emerge victorious at the end of the competition, winning R40 000 worth of fashion from one of the distinguished judges. Each prize will be spent directly with the designers, ensuring that local talent is supported and celebrated.
"Our fashion industry has enormous potential to create jobs and contribues to the broader value chain. With First National Bank on board, we’re able to give even more visibility to this sector, while encouraging consumers to consciously buy local,” Ngidi said.
She added that the grand finale promises to be a dazzling showcase of South Africa’s vibrant fashion talent, as the winners of the competition will walk the runaway in exclusive, bespoke designs by some of the country's top design experts and talents, including Orapeleng Modutle, Mzukisi Mbane, Jessica Jane Molebatsi, and Ole Ledimo. The designers also make up the panel of judges.
“This consumer-driven campaign has taken a daring investigative turn, as South Africa’s fashion detectives hunt down the most stylish advocates of locally made clothing,” Proudly SA said in a statement.
For more information, visit the website www.proudlysa.co.za
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