Nowalaza empowering communities through tech

What started as a small graphic design business in the Northern Cape has grown into a dynamic digital solutions company with a national and international footprint. 

Sayda Communication, founded by Tsholofelo Nowalaza in September 2020, is proof that with vision, passion, and persistence, even the most remote communities can become part of the digital revolution.

“Initially it was just a graphics design company but later added services such as 4IR Skills Development & Training, Digital Systems Implementation and Training, robotics and coding for secondary school learners as well as photography, videography and drone footage services,” said Nowalaza.

Her journey into technology was not straightforward. 

Before starting Sayda Communication, Nowalaza worked as a service mechanic in the industrial sector. 

“I resigned because I wasn’t enjoying it. I studied art and design at the Sedibeng Technical and Vocational Education and Training College while studying part-time web design at the University of the Free State. 

“I quit because I just felt a disconnect in the offering that was around me.”

Her technology skills expanded after completing a software development course at HyperionDev.

Nowalaza said as her company grew, she added more services because she was now able to offer a software development course after attending HyperionDev. 

Sayda Communication now serves both local and international clients, and recently launched a robotics and coding programme for learners in grades 4 to 11.

“We recently started doing robotics where we teach coding to children in grades between 4 and 11.” 

But the journey hasn’t been without challenges. The company struggles with a shortage of skilled professionals in the region.

“While journey has not been easy, because we lack the workforce because not a lot of people around us have the skills we need… in fact, that was the reason we started doing the skills training. We realised that there were a lot of people around that have the potential to grow but do not have the exposure.”

Funding is another barrier, especially for community training initiatives.

“We just need the resources, especially for the robotics and coding because the kids that we teach, their parents do not have ability to sign them up. If we can get someone who can assist us in saying that they will cover the cost and we can continue to teach them.”

Sayda operates from Postmasburg, with offices in Kuruman and Sandton. However, limited internet access in the Northern Cape is a major constraint.

“With the Northern Cape, the biggest challenge is internet access. Sometimes you want to go to places where you know that they need the skill or service, you can’t because you will not be able to work.”

Still, the mission continues. “And so far, the journey has been fulfilling.”