To highlight the economic opportunities in the inclusive economy (previously known as the second economy or informal business sector), government started an awareness campaign in the form of a reality TV show. The programme, called Rize Mzansi, started on Tuesday 13 July and will run until 5 October. The 13-episode show can be seen on SABC1 between 6:30 and 7:30 on Tuesday evenings. It aims to educate entrepreneurs on how to run a small business. Through Rize Mzansi government is encouraging all South Africans to take advantage of existing economic opportunities created by government. These will go a long way to fight poverty. Key issues to feature on include how to write a business plan, finding finance for small businesses and registration of a business. It will also address tourism enterprise support schemes, co-operative incentive schemes, agricultural economic opportunities, support schemes to grow small business, women and youth economic opportunities and environmental economic opportunities.